Jamie Oliver, the renowned celebrity chef, first introduced his Italian restaurant concept in Oxford back in 2008. This marked the beginning of a culinary journey that would eventually lead to the establishment of Jamie’s Italian, a brand that quickly gained popularity among food enthusiasts.
Over the years, Jamie’s Italian expanded rapidly, becoming a successful chain with over 40 locations across the UK at its peak. However, by the late 2010s, the brand started to fade from the high street, and it eventually entered administration in May 2019. Despite this setback, the story of Jamie’s Italian is far from over.
Fast forward to today, Jamie Oliver, now 50, has announced the return of the beloved restaurant chain. The new flagship site is set to open in London’s Leicester Square in Spring 2026. This comeback is not just a nostalgic return but a strategic move to reinvigorate the brand on British soil.
What has led to the revival of Jamie’s Italian?
While the restaurant chain may have disappeared from the UK six years ago, it has continued to thrive overseas. With more than 30 restaurants spread across 15 countries, Jamie’s Italian has maintained a strong international presence. This success has inspired Jamie to bring the brand back to the UK.
The relaunch will be managed by Brava Hospitality group, known for their work with Prezzo Italian. The new restaurant promises a modern and revitalized dining experience, featuring a menu crafted by Jamie himself. There will be a renewed emphasis on fresh pasta and quality ingredients, ensuring that the dishes remain true to their roots while offering a contemporary twist.
Guests can look forward to classic dishes such as Gennaro’s bolognese, prawn linguine, and meat planks, alongside some new creations. The menu will also include kid-friendly options, making it a family-friendly destination.
Speaking about the return, Jamie shared his vision: “As a chef, having the chance to return to the high street is incredibly important to me. In theory, it’s not the easiest time to return, but conversely, I think it’s the perfect time. I believe the mid-market needs excitement, surprise and delight, and that’s exactly what I am planning on delivering.”
He added, “I think the public wants freshly made, delicious food at a reasonable price with an award-winning kids’ menu. Eating out is a treat, but I believe it should offer value for money with higher welfare sourcing.”
Jamie emphasized that he will be directly involved in shaping the menus, ensuring proper sourcing, staff training, and the overall ambiance of the restaurant. He stressed that the same level of effort, time, love, and attention will be given as before.
Ed Loftus, global director of Jamie Oliver Restaurants, highlighted the plan to make the initial Leicester Square restaurant “exceptional.” He noted that the public’s response will determine how quickly and far the business grows.
This will not be the only restaurant Jamie has in the UK and Ireland. The chef currently operates several other ventures, including a Jamie Oliver restaurant at Catherine St in Covent Garden and one in Chequer Lane in Dublin. Additionally, he runs two cookery schools—one at Jamie Oliver HQ in Islington and another at John Lewis Oxford St.
Outside of the UK, Jamie has a range of Jamie’s Italian branches, along with Jamie Oliver Kitchens, Pizzerias, diners, and delis in various international locations such as Germany, Cyprus, Hungary, Finland, India, and Brazil.
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